Digital tours may possibly be fewer common with substantial customer desire, but it is continue to a solid revenue instrument. Way too lots of “virtual tours,” nevertheless, are just picture slide reveals.

NEW YORK – Numerous serious estate agents may possibly be lacking out on a large prospect to current market their listings on line via digital tours, while higher customer desire may possibly be section of the problem. As more household buying goes on line, potential buyers say they are crucial.

Nevertheless, 94% of listings do not involve a digital tour. And lots of listings that declare to have a digital tour only give a picture-primarily based slideshow, according to a new study of 25,000 listings carried out by, a digital staging technological know-how provider. carried out the evaluation of listings’ photography and digital tour belongings on best U.S. serious estate portals from March to June of this yr.

Also, fewer than thirty% of listings employed qualified photography, the study located, and only sixteen% integrated a flooring prepare.

Still, most potential buyers say they like digital tours and flooring options. According to the 2021 Property Consumers and Sellers Generational Developments Report from the Nationwide Affiliation of Realtors® (NAR), sixty seven% want to see flooring options and 58% want to see digital tours.

“The outcomes have been extremely enlightening and surprising, that fewer than thirty% use ideal practices in qualified photography is shocking, and flies in the encounter of what we are led to imagine,” suggests Peter Schravemade of

Apartment listings were being two times as very likely to involve qualified photography and a flooring prepare than solitary-family homes, the study located. Broken down to the state degree, New York leads the way for the maximum share of qualities working with qualified photography, flooring options and digital tours.


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By Lela