Full-service personalization stands out against real estate’s discount mindset

Real estate

February 17, 2022

Listing agents trying to fight commodification should lead with the services that make them stand out. Image credit: Douglas Elliman

 

As agents prepare for a post-pandemic real estate industry, they are discovering that commoditization is determining and, ultimately, diminishing their value.

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”,”iv”:”374f62734e25d9dba73f3fd6c1bdd7f6″,”s”:”64df1c1f53289bb8″