[Editor’s Note: Below, maintaining the tradition started a year ago, we report transparently on the makeup of the GEM and touch on what we’re focused on for 2022. Since it was originally published as an article for members, many links included are to prior members-only articles, so won’t be accessible without a membership already set up.]

Collectively, the GEM is a assorted local community of proptech innovators, spanning each axis… purpose, sector, and geography.

Whilst the biz intel, innovation thinking, and curation are valuable, associates are truly below for the probability to rub shoulders with other executives earning a mark on the world–so we have lofty objectives to continue to keep the GEM varied and appealing. Progress on our priorities is taking place each day, but we are significantly from perfection. There is continue to an huge total of operate to do to notice the total potential of the GEM to make an effect.

With out even more ado, preserving the tradition started a year ago to report transparently on the makeup of the neighborhood, we carry you… the Condition of the GEM in 2022.

Whole customers: 505

…from sectors far and wide

…in varying roles

…representing spots throughout the globe

Prior to we dive in, permit me note: We’re ⅓ of the way to our cap of 1,500 customers. Which is pretty a awesome milestone. There is a delicate equilibrium to strike—enough members for numerous suggestions and networking though a tiny adequate team for meaningful interactions. All the when preserving the high regular of working experience demanded to make certain all people stays friends. At 500 users so far, I am confident that 1,500 is the appropriate target.

We are Nevertheless beyond well represented on the household side. That’ll be our power in 2022.

We added climate to the listing together with numerous entrepreneurs to depict the category. Jared Hanley shared NatureQuant’s business enterprise thesis, and we made local climate our central prediction for 2022. Test. Now, we just need to have to recruit a couple a lot more bold innovators performing on our industry’s finest possibility.

As soon as once again, it’s apparent founders are the core of this group, even though that proportion is down a smidge from a 12 months back. And the moment once more, I’ll say it: That won’t change as considerably as I can see into the horizon. Exactly where I am hoping to see an uptick, even so, is with the addition of item builders, angel buyers, and academia/govt to round out the one of a kind voices in the GEM.

The leading six metropolitan areas remained unchanged. New York and SF/Silicon Valley are neck and neck in the prime place, Seattle is number two, adopted by Los Angeles, Denver/Boulder, and Chicago. We’re dedicated to frequent situations in these locations as a member expectation.

Whilst the drive to entice the boldest founders creating portals, components for intelligent properties/households, and fiscal innovation from across the globe remained unchanged, we did not make significantly progress on recruiting geographically diverse users. The vivid place is an uptick in our Canadian section.


We’ve ticked upward in equally metrics. Mounting to 15.05% from 13.6% for women of all ages, and reaching 16.04% for people of coloration, up from 13.4%.

Progress. But not good ample. We’ll continue to try for far more diversity in 2022.

Occasions / NETWORKING

2020 was meant to target on hosting typical membership dinners and lunches across the state. 2021, similar tale. 2022 will be the calendar year, for true this time. Unless Omicron or some other variant throws us into disarray yet again. But I refuse to feel that, foolheartedly or not.

The brilliant spot of 2021 was Oct, a month that incorporated traveling to Blueprint and Inman Hook up in Las Vegas, and CREtech NYC. During the thirty day period, we hosted a 22-individual VIP Meal in partnership with Resident in NYC, two content hrs of 50+ co-hosted with Proptech Angel Group (NYC and Las Vegas), and a 50+ individual Soiree in Vegas co-hosted with RealStaq.

We also performed a hand with very curated digital events deviating from the classic “discuss a common sector subject matter,” to the tune of 4 digital wine tastings in partnership with Amo Vino. They went over nicely, nevertheless they weren’t without the need of some logistical issues (for instance, shipping wines and very last-minute cancellations owing to schedule conflicts).


Let’s briefly seem back again on past year’s resolutions:

  • No a lot more comping: We applied a new membership portal (ChargeBee). We have put in a ton of get the job done at the rear of the scenes, but have not gotten by means of our total clean-up method however. That said, the end line is in our sights.
  • Increasing (new member) pricing: We enhanced rates to $129/quarter in conjunction with the new internet site launch in the early portion of the year. Achievement.
  • The reliable cadence of proptech networking roulette: Draw. We did a couple of of them, but it wasn’t a regular monthly staple. This stems from the truth we even now have not been equipped to get above the 25 attendee mark. Maybe we must just accept that 25 is a wonderful amount, given that it’s genuine that basically everyone who has attended has liked the quick hearth networking chances from the convenience of their household office.
  • Regular Biz Intel briefings: We began the Blueprinting Proptech series, but didn’t make as a great deal development as I’d hoped. We have shared the Padsplit assessment publicly as a sample, and Part IV (Rabbu) dropped very last 7 days for users.


  • Dinners: 12 dinners (or far more) will consider location. There, I mentioned it. Let us roll. A meal hosted by Debra Schwartz already took place in the Bay Spot. Orlando at IBS is next up.
  • In-person Options: A Seattle Soiree is on the calendar in March, with a evening meal to occur late spring or early summer months. Many situations are currently scheduled for Inman week, together with Element III of our VIP Meal Sequence in partnership with Resident. CREtech San Diego and NYC will have accompanying GEM situations. And we’ll be at both Blueprint (Vegas) and iOi (LA) in September. The Bay Spot, Chicago, Austin, Atlanta, and Denver are on the docket for positive. A couple of other cities will be included through the calendar year.
  • Variety: We will raise range 5% YoY.
  • Workgroups: Blockchain and Housing Affordability are the two workgroups we brewed up for 2022. We’ll emphasis on these two topics for the time being, but if there is an additional topic you come to feel strongly about and would like to assist curate a workgroup, enable us know.
  • Carry back Early-Condition Fundraising Office environment Several hours + Peer Exercise Pitches: The vast majority of founders are increasing cash, consistently. We want to do a much better career of helping them in that incredibly tricky system. Are you a VC and interested in hosting a 45-minute session, or a founder wanting to refine your pitch with a modest team of friends? Shoot us an email.
  • Completion of membership clear-up: We’re fully commited to receiving by means of our backlog of member migrations to ChargeBee.
  • Increasing (new member) pricing once again: We’re heading to elevate selling prices once again in Q1 to account for the community’s expansion. So significantly, we’ve actually noticed that the much more individuals pay, the more they interact. And additional revenue signifies we can make investments further in arranging the bread and butter of this group: dinners and lunches.


I’ll close with a issue I’ll be employing a large amount a lot more likely ahead pursuing my newfound obsession with Disney. What if…every proptech founder had all the connections, peer assistance, and business enterprise intelligence wanted to propel their enterprise to greatness?

That would be a grand working day certainly. That’s our pursuit.

Here’s to the ridiculous ones, the misfits, the rebels, the troublemakers, the round pegs in the sq. holes… the ones who see factors otherwise — they are not fond of rules… You can estimate them, disagree with them, glorify or vilify them, but the only matter you can not do is ignore them simply because they modify things… they push the human race forward, and when some could see them as the nuts kinds, we see genius, simply because the ones who are ridiculous adequate to imagine that they can alter the earth, are the types who do. — Steve Work opportunities, 1997



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By Lela